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News

Family Mosaic Win Best In-house Marketing Team of the Year Award
Awards & Nominations 26 Jun 2015

Family Mosaic Win Best In-house Marketing Team of the Year Award

We are delighted to announce that our marketing team has won the 'Best In-house Marketing Team' award at this year's national Property Marketing Awards!

A highly sought after award, it celebrates and recognises the expertise of our marketing team. Family Mosaic was shortlisted for the award along with Cluttons and Galley Properties, and are delighted to have been triumphant on the night.

The awards, hosted by Broadcaster and business correspondent Steph McGovern, are judged by marketing professionals at the top of their respective fields from well-known organisations. Here’s what the judges had to say about the Family Mosaic marketing team:

The title of In-House Marketing Team of the Year goes to the team who needed to clearly demonstrate effectiveness and added value to the organisation – and they did. Their campaign was well thought through, had a bit of fun, but had the stats to back it up. They showed, the judges said, clarity, simplicity and were jargon free.

An organisation passionate about helping people onto the property ladder, the team focused on educating buyers on Shared Ownership. Family Mosaic underwent an identity refresh for the Home Ownership arm of the Association. Central was a total redesign of the Family Mosaic sales website.

Why we were awarded 'Best In-house Marketing Team'

The award was granted based on the identity refresh of Family Mosaic's Shared Ownership offering, including a total redesign of the sales website. This included the introduction of brand new features such as a sales status tool, interactive sales map and individual customer login portals. Giving the buyer complete control, these revolutionary customer tools provide immediate access to information and allow buyers to track in real-time where they are in the buying process and see a check-list of what is required next. To promote these new tools and Family Mosaic's Shared Ownership offering the marketing team launched its 'No Place Like Home' campaign in September 2014, spearheading Shared Ownership Week with the GLA.

Taking inspiration from children's story 'The Wizard of Oz', the campaign takes a unique industry stance by focusing entirely on the customer. Instead of focusing on what buyers should purchase, Family Mosaic focused on how. The campaign and refresh met objectives of increasing web traffic and quality registrations, customer interaction with educational materials and providing customers with a fluent and consistent digital journey.

For more information about the Property Marketing Awards, visit http://www.propertymarketingawards.co.uk/.